Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium … an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician.
How does this move benefit the college? How does this move benefit Mr. Worldwide?
In today’s episode, what Pitbull and FIU’s deal tell us about the fast-changing economics of college sports.
Related Episodes:
The monetization of college sports
The Olympian to influencer pipeline
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