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Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, minimalist formulas have won the hearts of many makeup-wearers. Known for its no-makeup-makeup aesthetic and clean, cruelty-free formulas, Merit Beauty’s tightly curated collection delivers effortless products formulated to be buildable and customizable, inclusive, and on-the-go-friendly. Its Minimalist stick—a lightweight foundation, concealer, and contour stick in one compact package—is certainly no exception.
The non-greasy buildable complexion stick has won over countless beauty editors and makeup artists, but the brand’s base recently got a stellar celeb endorsement from none other than my hero, Martha Stewart. Stewart, who is an ambassador for Merit Beauty, used the Merit’s Minimalist Stick (along with several of the brand’s hero products) in a recent video posted to Instagram. The entrepreneur and lifestyle icon says Merit’s fuss-free and effective products help streamline her makeup routine. “I did that in under five minutes—easier than making a pot of soup.”
I didn’t need Martha’s seal of approval to love this complexion stick either—I’ve been a fan for almost two years. Plus, I love Merit Beauty because all of its clean products are formulated in partnership with esthetician Biba de Sousa, who ensures that each formula is non-comedogenic and suitable for both acne-prone and sensitive skin. This is important to me because while I love adding a bit extra coverage to my look from time to time, I don’t want to undo all of the progress I’ve made with my skincare routine just to conceal a couple of spots and undereye circles.
I hate feeling greasy and looking shiny, and many no-makeup-makeup complexion formulas tend to leave behind a less-than-desirable filmy residue on my skin that makes me feel just… gross. Not this one. Best of all, the Minimalist Stick is a multi-purpose product, which, as a lazy beauty lover, is a major plus. You can use it as an all-over foundation like Martha did with a brush, as a spot concealer, and as a highlight or contour.
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