Partnership tips off with 3-part docuseries All Access: Wisconsin Men’s Basketball
MADISON, Wis. – Wisconsin Athletics along with Learfield Studios and athletics multimedia rights holder Badger Sports Properties are excited to announce their new partnership which will see the Badgers and the Emmy-nominated Learfield Studios team collaborate on various digital content series promoting teams, coaches and student-athletes across Wisconsin Athletics throughout the year.
The partnership officially tipped off Wednesday with the first episode of All Access: Wisconsin Men’s Basketball, a 3-part docuseries presented by PinSeekers.
“Partnering with Learfield Studios allows us to shine a brighter light on the stories that exist across our athletic department and deliver the type of inside access our fans are looking for,” said Mitchell Pinta, Wisconsin Deputy Athletic Director and Chief Revenue Officer. “We’re excited to see some amazing and compelling storytelling come to life.”
All Access: Wisconsin Men’s Basketball follows Head Coach Greg Gard and the Badgers Men’s Basketball team as they gear up for the 2024-25 season. Badger fans will get an inside look at a program on the rise and the steps being taken as the team looks to get to the next level.
Through coach and player interviews while weaving in and out of linear access moments like practice, mic’d up moments and team bonding time that occur during the fall leading up to the season, we’ll see what it takes for the Badgers to compete at the highest level.
“At Wisconsin, we are fortunate to have a passionate and engaged fanbase,” said Greg Gard, Wisconsin men’s basketball head coach. “We look forward to providing an inside look and sharing the stories of our program. This offseason has brought plenty of change, not only in the landscape of college athletics but also within our program. We have stayed at the forefront of these changes while also remaining true to the core values that make Wisconsin basketball successful. This series will give fans a behind-the-scenes look at our team and the work being done leading up to the tip-off of a new season.”
The debut episode premiered last Wednesday, Oct. 16, with additional episodes airing on subsequent Wednesdays leading up to the season opener. All Access: Wisconsin Men’s Basketball episodes are posted across all Wisconsin Athletics social media platforms and episodes can also be streamed on the Wisconsin Badgers YouTube Channel.
“Learfield Studios has done incredible work telling the stories of teams and student-athletes across the country with digital content,” added Scott Silvestri, General Manager of Badger Sports Properties. “We’re excited to bring their high-quality content and unprecedented behind-the-scenes access to Badger fans across our 25 varsity sports, and are grateful to PinSeekers for their support of our first original content series featuring the men’s basketball program.”
The 2024-25 season tips off for Gard and the Badgers on Nov. 4 when Wisconsin hosts Holy Cross inside the Kohl Center.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
